Digital Marketing Executive

Job Summary

We are seeking a Digital Marketing Executive to lead the company’s marketing strategies, campaigns, and client acquisition efforts. This role is responsible for strategic marketing, lead generation, and cold outreach, ensuring the sales team receives high-quality, qualified leads.

Responsibilities: 

• Develop and implement effective digital marketing strategies aligned with the company’s growth objectives.
• Generate leads through cold calling, cold emailing, and outreach campaigns.
• Create engaging and informative digital content with the content creator to promote the company’s products and services.
• Monitor and analyze campaign performance using digital analytics tools.
• Design and execute email marketing campaigns to improve customer engagement.
• Collaborate with Tech Support, Sales Executives, and Social Media Manager to implement marketing strategies.
• Plan and execute online advertising campaigns, Google Ads, and social media ads.
• Manage online customer inquiries and ensure timely responses. 
• Maintain and grow the client database using CRM tools.
• Track digital marketing trends and recommend innovative marketing strategies.

Requirements:

• Bachelor’s Degree/HND in Marketing, Mass Communication, Business Administration, or related discipline.
• Minimum of 4–6 years of experience in Digital marketing, preferably within the financial services, ecommerce, real estate, or fintech sector.
• Strong knowledge of social media marketing, SEO, SEM, and content marketing.
• Experience with digital marketing tools such as Google Analytics, Meta Business Suite, and email marketing platforms.
• Excellent copywriting and communication skills.
• Ability to analyze digital marketing data and generate insights.
• Maintain and grow the client database using CRM tools.
• Creative mindset with strong attention to detail.